Jumat, 20 Januari 2012

Sustainability = Profit + Environment

One of the common queries or comments I receive when presenting on sustainability is the matter of costs.
"What will it cost me"?
"Is it cost effective"?
"What is the pay back period"?
"It is a waste of money"
"It will cost too much!"
All of these are valid questions and statements, especially as costs are the base for any business.
But there is obviously a lot of fear around the subject.
If sustainability is not cost effective, no one will use it; no person, no company will implement it.

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